Starting your own business is a lot of work, and it’s often lonely work.
Even so, you’re not alone. All the big leaders in business started out as entrepreneurs. They have been where you are, and thankfully, some of them are willing to share the tips and tricks that helped them to the top. Below is some advice from the best:
Your Mindset Matters
Think your work matters most, and that what you think of isn’t quite as important? Wrong. Your mindset matters more than you think, and positive thinking makes a difference.
For Clate Mask, founder and CEO of Infusionsoft, the first three years of his business were brutal. The thing that made a difference? Knowing that his mind was everything, but that what mattered wasn’t what he knew, but how he dealt with it. He made it through a believer in mindset and positive thinking.
Entrepreneurship might be one of the loneliest professions in the world. The entrepreneurs that survive and have success are the ones that reach out to peers and mentors, or even just to one person. This isn’t something you can do alone.
Don’t Give Up
Don’t stop pushing yourself. Nothing is easier than giving up when everyone around you tells you you should. Surround yourself with positive people, and never stop networking.
Use Local Media for PR
Establish yourself as a thought leader and get free PR. Find out what your local media is interested in. Read their stories, establish relationships, and find out what kind of stories they cover, and then make yourself a thought leader on one such topic.
Use Social Media
Use social media interactively. Find out where your customers hang out online, and be there, taking part in the conversation.
Melinda Emerson, author of “Succeed as Your Own Boss” has called Twitter “the best thing that ever happened to small business owners.” And one thing that is sure is that Twitter really has opened the doors for market research. You can listen to both competitors and customers, and they don’t even know about it.
Make Room for Referrals
Make sure your customer experience is way above expectations and put in place processes that ask for referrals.
Wearable tech will keep you active and fit, and help you keep up both with your fitness goals and your business goals.
Create a Sales Pipeline
Set up a process that will convert as many of your leads as possible, like a sales pipeline with checkpoints along the way so that you can determine which leads are qualified and which are not.
Share Relevant Posts on Facebook
Keeping up with your facebook presence is essential to any small business owner. Share information and articles that are relevant both to fellow business owners and to consumers.
Handwrite Your Thank You Notes
Few things wow customers as a handwritten note saying, “Thanks for buying from me.” Handwritten notes used to be the norm, but today, they are an easy way to set yourself apart from the competition.
Hiring a Virtual Assistant
Don’t let yourself get caught up in the little tasks that keep you from building your business. Leave email management, file organization, travel arrangements, and phone calls to someone else, so you can spend your time on what matters most!
For all assistant needs, try our services at Life of Automation! Contact us today for more info or inquiries.