It seems that, nowadays, just about everyone’s talking about chatbots; your neighbor, your family, and even your hairdresser all seem to be chatting about the latest business technology. There’s a good reason for the buzz of excitement too. Chatbots have slowly been taking the world by storm, and more and more businesses are beginning to jump on board with using them.
Since this is the case, we figured it would be best if we hopped on board as well. In this blog post, we’ll give our readers some info on what chatbots are, why they’re important and, most importantly, how you can use them for your business.
What are chatbots?
Chatbots are computer programmed to be able to have a full conversation with a human over the internet. There are two primary types of chatbots. The first is the type that uses Al (Artificial Intelligence), and the second is a type that is based upon multiple-choice scripts. If you choose one path, it leads to the next.
Chatbots are made to make it so that user experiences are more personal and don’t feel as if the user is talking to a screen. Chatbots that use Al are made to be able to have real and meaningful conversations with humans. These conversations are programmed to be intelligent and genuine as if the user were speaking directly to another human. Although the Al chatbots are far from perfect, strides are being taken to get them there.
On the other hand, we’ve got multiple choice script chatbots. Now, these chatbots are far more easy to be controlled since their data limit is set. With these chatbots, since everything is scripted, you have no worries about your chatbot saying the wrong thing to a customer. While the Al chatbots can come out with anything, the multiple-choice script chatbots only say what their script tells them, so you always know they’ll behave well on behalf of your brand.
Why are chatbots essential, and how can they help my brand?
Chatbots are affordable and you get maximum returns. They’re cheap, and yet the results make you money. They require hardly any maintenance so once you invest, you’ll have it for life. It’s all automated, meaning that no labor-intensive work goes into maintaining them.
User engagement increases
By using chatbots, your user engagement will increase. With all the new technologies nowadays, users have begun to expect more and more from businesses. Chatbots allow availability 24/7 which is, perhaps, one of the biggest reasons why you should use chatbots for your business. Users will feel as if there is someone available to answer their questions or comments at any given point, and that’s something that makes your business very powerful.
Chatbots can also help with driving sales. Chatbots are smart, and they can pick up on when a user is specifically interested in a product and can send products to customers who they think are more interested in buying. The same goes for sales. They can send coupons or links to users if they believe they are particularly interested in that product.
Nowadays, with the internet and iPhones becoming such an essential part of our society, it’s become crucial for businesses to have their mobile website optimized. Fortunately for you, chatbots come mobile-ready. You can make your chatbot available immediately, without even having to take the time to tweak anything.
Chatbots are smart and can be very beneficial for your business if you give them a chance. Above are only a few of the many reasons why you should invest in chatbots for your business.
They’re cheap, efficient and mobile-ready. We hope this blog post has helped encourage you to invest in a chatbot for your business.