The most exciting part of owning a business is the moment when you’re ready to scale up. You’ve got a good team, an efficient workflow, and you’re in the black…but you need leads to continue growing. Why spend your valuable time and energy on these tasks? Hire a lead generation freelancer to do it for you.
You don’t have to make this person a permanent member of your team. In fact, it’s better if it’s someone outside your team with fresh eyes. That’s why we recommending hiring an expert.
They can help you build an audience
A lead generation freelancer helps you research opportunities for lead generation, then develops campaigns to take advantage of those opportunities. They write copy, develop email sequences, and create marketing collateral. They can help you identify influencers in your niche and companies with whom you can develop strategic partnerships. Most importantly, they are able to identify ways to expand your audience and build a following.
They can bring ideas to the table
First, locate a freelancer in your business niche who can help you zero in on your personas. You’ve likely already established your target personas, but a lead generation freelancer can help you identify new potential audiences, then work with you to expand your marketing strategy. Many lead generation freelancers also specialize in inbound marketing, which focuses on building a loyal customer base that will generate leads itself.
Second, talk with the freelancer about a structure through which to funnel leads. This might include a combination of landing pages, social media posts, and even chatbots. If these things are of interest to you, find a freelancer who’s both a strong copywriter and capable of building webpages or chat workflows.
They can analyze your results and make suggestions
The beauty of inbound marketing is that your customers end up doing a lot of the work for you by referring their friends and family. However, that doesn’t mean you can put your feet up after you and your lead generation freelancer are done with the initial campaign.
Consider keeping the freelancer on retainer to analyze results and develop new campaigns. It’s important to regularly test and evaluate your marketing strategy. What’s working in your lead generation efforts, and what isn’t? A freelancer can help you perform that analysis.
They can help you enhance your strategy
A close collaboration with your lead generation expert can help you identify the strategies that will have the biggest ROI, so-called “lead magnets,” which usually entail some sort of free download in exchange for people’s email addresses, and email marketing campaigns such as drip sequences to follow up with leads generated by the magnet.
If you’re not able to find a unicorn of a freelancer who can develop strategies, write copy, and design ebooks, social media graphics, and landing pages, you may need to hire a small team of freelancers. Ensure that you keep them on the same page and place the strategy leader in charge of project management so that you don’t have to worry about that.
They can save you time and money
Lead generation is hard work! Make it easier by hiring a freelancer who brings fresh eyes and innovative ideas to the table to help you navigate. Before hiring someone, identify the things that challenge you most in lead generation as well as what you’ve done so far that worked — or didn’t work. Be sure that you have a strong sense of your identity as a business and an idea of whom you want to target. A lead generation freelancer can help you refine your ideas and will save you time and energy.
Life of Automation can help you make things possible. Feel free to contact us today and we’ll be glad to have a chat with you as we talk about growth!