Starting a new business is no joke, and growing it is a lot of work too. Being the founder of the company, you will obviously need to set up and manage large parts of your business, but are there parts you can delegate?
Absolutely. In fact, once your company grows and sales increase, you will need to focus your time on the growth and profitability of your company. At this point, delegating some of your tasks is a very good idea, since you don’t want to get bogged down with daily operations?
Of course, building initial systems and processes for operating will still be on your plate, but things, like answering customer emails, designing product packaging, or listing products, should be on someone else’s plate.
Thinking about your tasks in three levels helps when delegating.
Level 1: These are the simple, repetitive tasks that, as long as you have a good process set up, can easily be done by a virtual assistant.
Level 2: Things like product sourcing and graphic design. These tasks are best done by hiring a freelancer or contractor with the right experience.
Level 3: Work that needs to be done by a new business partner, someone who has expert experience, and maybe even a team of experts helping them.
So what are some tasks that you can delegate to freelancers so that your time can be spent on what only you can do?
Well, here are 10 examples:
1. Graphic Design
As you grow your business and create new products, you will need creative graphics for marketing purposes, product packaging, and more. This is where a graphic designer comes in handy.
2. Customer Service
Find someone who is experienced in customer service to help you handle returns, exchanges, refunds, cancellations, emails, and phone calls. As your company grows, this is one of the areas that can easily get out of control.
3. PPC Ads
PPC ads are becoming popular, and the best way to get the most out of them, is to hire an expert.
4. SEO and Keyword Optimization
If you don’t know what you’re doing, keyword optimization and SEO is one part of your business you should really leave to the experts. When done right, both areas are highly effective for growing your business.
5. FBA Management
Bringing in an FBA specialist to keep track of stocked product, FBA fees, and automate the process, is essential if you run a private label business.
6. Products Research
Finding someone who can help you research products you may want to add to your inventory, is a great way to free up some of your time. It takes up lots of time to find out things like product potential and customer demand.
7. Social Media Management
Proper use of social media is a great way to gain customers, but with the many social media channels out there, it can easily become a time suck.
8. Product Sourcing
It isn’t enough to find a product your business would like to offer; you will also have to find a reliable source, and that takes time. This is where an experienced product source comes in.
Gone are the days when simple photos on a plain background were enough to market your products. Customers today want action shots, pictures on white backgrounds, products seen from different angles, the works. Good photography will make your product look more attractive to your customers and it is worth delegating this task to an experienced photographer.
10. Automation and Web Design
When automating things like order fulfillment and inventory, you are better off hiring a database expert or web developer, rather than trying to do it yourself.
Building a business takes many different skills, and you honestly don’t need all of them yourself. With today’s options for remote work as well as freelance platforms like TopTal, Upwork, and FreeeUp, it is easy to hire talent from all over the world to help you out with specialized tasks.
As you keep growing your business, keep these 10 areas in mind. Founding a business doesn’t mean you have to do it all yourself. Delegate what you can, and watch your hours multiply.