Startup entrepreneurs tend to think outside the box. Why should their marketing be any different? In fact, traditional marketing methods often don’t work as well for startups, because they don’t yet have established followings or brand recognition. To maximize your startup’s marketing efforts, check out these strategies.
Whoever your target audience is, they’re likely looking for and watching videos online. Video marketing is a powerful way to reach them. Make video content a key part of your digital marketing approach.
You can create brief video ads for Facebook or Instagram, release informational videos on YouTube, or use video content in your regular social media posts. Either way, these are great ways to visually share your message with your audience. By entertaining or educating them, you can build a community around your startup.
Voice-based search is increasingly common as people use Siri, Alexa, etc. to search for information. Through functionalities such as Google Featured Snippets, some digital content (typically something that answers a question) is delivered to the user via their AI. That means that your marketing approach should include a voice-based strategy.
By optimizing your content for voice search, you can instantly reach people through the convenience of their mobile device or smart home hub. Tie your message into high-value content that can be easily shared or read by an AI. You might also consider creating Alexa skills or other integrations that encourage your followers to use your startup’s product or service.
Influencers play a major role in social media platforms by creating communities around their personal brand. By entering into a partnership with one or more influencers, you can drive traffic to your startup and help it achieve name recognition — and backers.
Identify influencers in your industry niche who have a sizeable following, as well as values that match your startup’s. Work with them to exchange and share content, or run a contest or giveaway to inspire people to connect with your startup. Influencer marketing helps you build up your own following, which is crucial for the eventual growth and sale of your startup.
These strategies will help place you at the forefront of 2020’s digital marketing trends. Keep in mind that in all the above strategies, “Content is King.” It’s always a good idea to invest in great content to drive your marketing approach. Align your strategies to offer your audience an authentic, value-rich look into the heart of your startup. That helps build a following that will make your startup stand out from the crowd.