“I’m just starting out. What marketing channels should I focus on?”
Now, if I had to start all over again with $500 and a laptop, I would build an email list.
I have three reasons for this:
- Email outperforms every other marketing channel online. Don’t listen to experts telling you about Instagram and Pinterest and all these random channels. Email outperforms them all.
- You own your email list. Google and Facebook can change their rules anytime. But they can’t touch your list. It’s your asset. And most importantly, it’s your relationship with readers.
- An email list can scale. You don’t need much more effort to sell to 10,000 people than you do to sell to 10 people. That is scalability.
Read more about How to Write Emails That Always Get Opened