Plan Your 2021 Business Growth With our Singularity Assistant

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If 2020 has taught business owners anything, it’s the need to be agile. Having the ability to pivot and flex to changing circumstances is paramount if you want to future proof your business. Easier said than done, right? Well, one of the easiest ways to facilitate this and set yourself up for commercial success as an entrepreneur is to build an agile team around you. Enter: a Virtual Assistant. 

There comes a time in every business owner’s journey when being the Chief Everything Officer is no longer sustainable. Working on everything yourself can only get you so far and there are only so many hours in the day. Don’t think you can afford help? Well, think again – a Virtual Assistant will work on a completely flexible, part-time basis.

What is a Virtual Assistant?

A VA provides support to businesses and entrepreneurs, working remotely or “virtually” on a selection of tasks and projects. They are dedicated entirely to helping business owners and busy execs perform at their very best, streamlining processes and taking care of important, day-to-day work that needs to be looked after, but just not by you.

Some VAs will have worked as Executive or Personal Assistants others as Marketing Managers. Most will have had a varied career that has seen them build a wide range of skills – from customer service to sales. These talented professionals have chosen to become Virtual Assistants to shake the shackles of rigid office life and gain the flexibility they need.

Why every ambitious business owner needs a VA 

1. A Virtual Assistant will make you more money

Business owners and employees spend around 69 days per year on administrative tasks. That’s one-third of the working year spent on work that doesn’t have a direct impact on generating profit. 

Hiring a Virtual Assistant buys you more time and enables you to adopt the 80/20 rule. Adopting this rule will rapidly change the game for your business.

In any company, 80% of day-to-day tasks are things that need to be done to keep the business going. But these don’t need to be done by you. By delegating out these repetitive low-value tasks, you’ll free up your time to focus on the 20% of tasks that really need your attention and, most importantly, will make a dramatic impact in growing your business. 

This is even more important if you run a service-based business and charge an hourly or day rate for your services. Outsourcing will ensure you maximize your time spent on billable work, building client relationships, and business development.

2. A Virtual Assistant will make you more productive

According to Inc, in a standard 8-hour working day, “the average office worker does just under 3 hours of “productive” work”. That’s a pretty poor ROI when you add up the mounting costs to business owners of hiring an employee.

Unlike an employee you pay regardless of the output they really generate, VAs only ever bill you for time spent working on tasks. That means no money spent paying for someone to stand chatting in the office kitchen.

A VA can be part-time or full-time, depending on your requirements. They don’t have to contend with the traditional distractions that come with an office full of people and they’re very accustomed to hitting deadlines. It’s more than likely that your business dilemmas are something they have dealt with before, so they’ll be well attuned to identifying your needs.

Best of all, you won’t need to think about pensions, National Insurance payments, sick leave, professional development training, annual reviews, office space, mobile phones, computers, payroll… and the long list of other costs generated by hiring internally.  

3. A VA gives you access to skills you don’t already have

Finally, a Virtual Assistant can bring a vast range of expertise to your business. And delivery efficiency to make your life easier is their primary goal.

VAs have spent their entire careers supporting business owners and senior professionals, so they have developed a set of skills that you would be pushed to compete with. 

It makes much more sense for you to focus on what you’re good at and enjoy doing – from conducting sales meetings to consulting – and allow a dedicated VA to look after the day-to-day tasks that might take you to double the time to tackle. 

Invest before you’re ready

Investing in a Virtual Assistant might be off-putting, especially in the early days when money is tight. You may feel that it is cheaper to do it all yourself for now.

However, every hour you spend on non-billable tasks results in one hour less you could be spending doing profitable, billable work. If you sit down and add that time up, multiplying it by your hourly rate, you’ll soon see it makes financial sense to delegate these tasks. Hiring a VA will help shift you from spending every waking hour working IN your business to working ON how you can grow it. 


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