Why is it Essential for you to Leverage Automation in your Business

Business automation is a procedure whereby organizations use innovation and technology to arrange and organize their personnel and processes. Processes here mean the arrangement of activities that move your business towards a specific objective. Business automation (or business process automation) merely permits a PC, or a computerized machine does all...

KPIs to Measure Chatbot Effectiveness

According to industry research, 85% of customer interaction will be handled without human agents by 2021 — which, if you haven’t noticed, is next month. Crazy, we know! One of the most widely used tools to enable this kind of customer service is the chatbot. We’ve all likely seen and...

How VAs can improve your business communication

Virtual assistants are becoming a common part of the communication scenario. These AI-enhanced tools for natural language processing offer quick and easy access to information and support in the workplace. We started by getting used to virtual assistants in our everyday lives, thanks to Siri and Amazon Alexa, now, we’re...

Why Email Automation Works

What is email automation? Some marketers send every subscriber the same exact message with one-time emails. The thing is, this generic content isn’t necessarily relevant or valuable to subscribers. But, with the creation of email automation, messages send themselves. And, they can be segmented and properly timed, which will make...

Reasons Why You’re Failing at SEO & How To Win It

After you’ve invested your time and resources planning and implementing an SEO strategy, it’s easy to get frustrated when you’re don’t see an increase in organic traffic, sales, or leads.   Businesses expect immediate results and stop their SEO too early, inevitably stifle campaigns with their own impatience, and don’t...

Why Work With a Virtual Assistant?

Many successful authors have an assistant, and most of the assistants work remotely. Authors were ahead of the curve in hiring Virtual Assistants before the world was focused on flattening the curve by working from home during the pandemic. Working with a Virtual Assistant (VA) does not mean you are...