Comparing the Cost of Hiring a Marketer

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Types of Marketing Solutions

Cost and quality are factors that goes into hiring a marketer through

(1)in house marketing, 

(2) outsourcing to a freelancer,

(3) using an agency, or

(4) utilizing virtual assistant marketing

The goal is to key top quality work as economically feasible as possible.

Choosing whether to employ marketing as an in-house or employer-to-employee basis, as a freelancer or on an independent contractor basis, or utilization through an agency or virtual assistants is a decision that carries financial consequences.

In House Marketer Salary

Minimum Budget Needed: $5,805.00

In-house marketing expects a minimum salary of $5,805  per month. Subsequently, full-time in-house marketing is attracted to opportunities that provide them incentives including social security, bonuses, healthcare, pension, paid time off, long term and short term disability, and the opportunity to participate in a 401k plan. 

Further, once the in-house marketing vacancy has been internally recognized, the organization must have the position and company advertised on job placement boards. A human resources recruiter will then be utilized to contact all applicants and let them know whether their credentials are a good fit for the position. Depending on the extent of services, this service can cost $500-$1,200. 

Common overhead expenses including, but not limited to software licensing, office supplies, workspace perks, and furniture can easily mount to $2,000 per month for each marketing. 

Certainly, those who hold senior-level experience and knowledge (degree plus 10 or more years of experience) have the right and option to negotiate higher salary and incentive terms for providing their expertise. 

In-house marketing easily cost the business over $10,000 a month for each individual marketing. This is the most expensive and time-consuming option for an organization to use. 

Freelance Marketer Salary

Minimum Budget Needed: $5,517.00

Freelance marketing works on a strict contract basis. Freelance marketing usually has a fixed monthly rate of $5,517.

Although freelance marketing monthly rates are not as costly as in-house marketing there is a concern regarding the freelancer’s time and dedication. In addition to your business organization’s particular project, freelance marketing usually takes on multiple projects at the same time or back-to-back for financial security reasons.

Nevertheless, freelance marketing is still rather costly to an organization, and the cost may not match the dedication or time efforts put forth in the project.

Agency Marketer

Minimum Budget Needed: $5,047.00

Marketing employed through an agency cost the organization $5,047 per month. Though not as expensive as marketing hired on an in-house basis, the quality of the work may become a concern. Because marketing hired solely dependent and in reliance on the word of the agency. 

When the work product or professional mannerism of the marketing is not the right fit for the organization, they must use the agency to serve as a middle spokesperson and to find a replacement as quickly as possible. 

Life of Automation: Singularity Assistant

Minimum Budget Needed: $750.00

Life of Automation’s Singularity is the most cost-effective service, only costing the business $750 per month. Certainly, Singularity’s virtual assistant’s talents and skills are comparable to those of in-house marketing and produce quality work products. 

Singularity provides services that are not limited only to marketing services. Through the Singularity channel, Life of Automation provides services for marketing, web design, video editing, sales, and more. These additional services are provided at no extra cost.


To some extent, there are benefits that each in-house marketers, freelance marketers, and agency marketers enjoy. However, agency marketers allow a business owner to enjoy its respective benefits without a large financial sacrifice. 

Certainly, Life of Automation’s Singularity raises the bar from the standard agency marketing services. Compared to in-house marketers and freelance marketers, Singularity provides more variety of services at an extremely reasonable price.

Above all, Life of Automation offers more services without extreme financial risk. 

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