Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow

Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow

When you read about Built to Sell, you’ll find it is a very interesting and entertaining book. The author of the book, John Warrillow, does a great job presenting his information to you in a way that you are able to relate to. I enjoyed reading the book very much, as it was informative and easy to read. One thing I liked about the book was the author’s comments on how the book became a bestseller. The book is filled with great stories, so you won’t be disappointed by the book. I liked how he puts quotes into each chapter so that you can get an idea as to what he’s talking about.

I also like that in this book, the author includes testimonials from his family and friends. The author mentions how he used to have a small business, so I can relate to what he is writing about in this book. I have had a similar business in the past that I used to work for, but after having two small children, I couldn’t work as hard as I once did. I really enjoyed reading about all of the things he did to make himself successful. The author has taken the steps needed in order to succeed. I just think it is a shame that there are people out there that have had a hard time making themselves and their families a success. I hope that this book is able to help one or more people that are looking for answers in their lives.

When you read about Built to Sell, you will find that you have plenty to learn from this book. The author explains to you how to build your own business, as well as what you need to do to get yourself started. In addition to the book, he has written a blog that gives you tons of information. He also writes about some of his experiences with some of the different types of businesses that he has worked with in the past. In the blog, he talks about the pros and cons of owning your own business and how he has been able to become successful. You will see that there are many successful people out there that were successful because they worked hard and made the decisions that they needed to. This book is a good read if you are interested in making a business your own.


Thus, once the time comes to market, buyers are not confident the firm – even if it’s profitable-can stand by itself.  

Three criteria to generate a business that will sell

Teachable: concentrate only on goods and services you can instruct employees to provide. 

Valuable: prevent price wars by focusing on doing something better than anybody else. 

Repeatable: create recurring revenue with technology products that clients need to repurchase frequently.

The Five Big Ideas

  1. You must always run a business as though it is going to continue running forever.  
  2. The very best companies are sellable–even in you don’t have any intention of cashing out or stepping down anytime soon.  
  3. When your company can operate without you, you will have a valuable advantage.                                                      
  4. If you concentrate on doing something well and employ experts in that region, the level of your work will improve and you’ll stick out from the competition.  
  5. Ensure no one customer constitutes more than 15% of your earnings.

Brief Quotes

  • “Don’t be afraid to say no to projects. Prove that you’re serious about specialization by turning down work that falls outside your area of expertise. The more people you say no to, the more referrals you’ll get to people who need your product or service.”― John Warrillow, Built to Sell
  • “Once you’ve isolated what is teachable, what your customers value, and what they need most often, document your process for delivering this type of product or service.”― John Warrillow, Built to Sell
  • “Next, name your scalable product or service. Naming your offering gives you ownership of it and helps you differentiate it from those of potential competitors.”― John Warrillow, Built to Sell


You must always run a business as though it is going to continue forever, and you should also try constantly to maximize its worth, building at the qualities which make it be marketable anytime the maximum cost buyers are paying for businesses such as yours.  

Similar Books

  • Rework by Jason Fried, David Heinemeier Hansson
  • The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime! by M.J. DeMarco

Why We Recommend Built to Sell by John Warrillow

The essential message in this publication: Building a technical service firm attracts prospective buyers.  By selecting a strong sales force, developing a diverse roster of customers, and generating powerful incentives to benefit direction devotion, you are building an organization that may be marketed successfully.  

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