8 Reliable Blog Promotion Strategies to Increase Traffic


When you finish writing an epic, in-depth blog post and finally press the publish button, you feel a sense of accomplishment; your content marketing work is complete. That, however, is not the case. Your job is only half done. It’s now time to focus on blog promotion.

Blog promotion is just as important as blogging itself.

On the surface, blogging appears to be primarily about writing and publishing. However, promoting your blog post is as important as, if not more important than, creating and posting content.

You can’t just create valuable, high-quality content for your blog and expect readers to find their way to it. You must use blog promotion to spread the word about your content so that you can:

  • Increasing traffic from new audiences
  • Reintroduce existing audiences
  • Increase the number of backlinks to your website.
  • Activate social sharing
  • This will result in opt-ins and newsletter sign-ups.

If you want your work to be seen, shared, and widely consumed, blog promotion must be a part of your content strategy.

8 Blog Promotion Strategies to Boost Traffic

A solid blog promotion strategy should incorporate several of the tactics on this list.

1. Concentrate on popular search terms and phrases

Search is one of the most common ways for readers to find content. They enter a topic or a question into a search form to find relevant content. Optimize your content to attract these audiences in order to attract readers. Conduct keyword research to determine the top keywords that people are searching for, and then create content that targets those keywords.

2. Implement On-Page SEO Best Practices

Another way to ensure that readers find your best content via search is to optimize your website so that your pages rank higher. Each page on your website should focus on a single primary keyword and use on-page SEO best practices to optimize the page for that specific search term.

3. Make use of Search Engine Marketing

Focusing on organic SEO will help your blog promotion and eventually lead to more visitors to your website. However, if you are new to SEO, it may take some time to improve your organic rankings on SERPs. Meanwhile, you can pay to have your content appear at the top of search results pages. You can pay to appear in front of audiences and draw readers back to your blog by using search engine marketing (SEM) and pay-per-click marketing (PPC) campaigns.

4. Create a solid social media promotion strategy.

Social media, in addition to search, is a popular way for audiences to find content online. Users of social media search their newsfeeds and use hashtags to find blog posts that interest them.

To use social media for blog promotion, don’t just post updates with links back to your site on a sporadic basis. Instead, develop and implement a solid promotional strategy.

  • Create multiple social media posts across multiple platforms for each blog post (focus on the platforms your ideal audience uses most).
  • Create unique social media graphics for each post that adhere to the image requirements of each social site.
  • Promote your new content aggressively.
  • Then, even if the content is old, continue to promote it (to get the most use out of your content).
  • Any brand or person mentioned in your content should be tagged (to let them know they were featured and to encourage them to share the post).
  • Encourage social sharing of your posts by prominently displaying share buttons, click-to-tweet buttons, and share call-to-actions on your pages.

5. Use Paid Social Media Ads to Promote Content

To get the most attention for your blog content, you can use both organic and paid social media promotions. You can use detailed hyper-targeting filters to present ads for your content to a specific target audience using these types of blog promotion.

6. Leverage the Influence of Online Influencers

Another way to significantly increase the visibility of your content is to have a powerful influencer promote it. Influencers are writers, social media personalities, and bloggers with a large following. These publications have readers who are interested in the content they publish.

Create an influencer marketing strategy to increase the exposure of your content. You can use this blog promotion strategy in a variety of ways.

  • Invite influencers to contribute to your blog. When influencers write a post and share it with their audience, it directs their audience to your site and introduces them to your brand and other content.
  • Request that social media influencers share your content on their social networks. If a social media profile has a large following, getting them to share your content could result in a significant increase in traffic to your site.
  • Include digital PR outreach in your marketing strategies. Publish extremely high-quality, one-of-a-kind content (such as proprietary data or in-depth resources) and contact authoritative websites to see if they are interested in covering your content. Other sites will write about your content, link to it, and drive traffic to it if it is valuable enough.
  • Be genuine and return the favor. When reaching out to influencers for assistance in sharing your content, keep in mind that it isn’t all about you. Relationships must be beneficial to both parties. Offer to write for their blog, promote their work, and request a reciprocal favor. Develop genuine relationships with influencers. Don’t just try to use them as followers.

7. Participate in Guest Posting

There’s another way to use influencers to promote your blog. This strategy entails guest posting on other blogs. While it may appear counterintuitive, publishing posts on other sites can help you promote your blog. When you publish content on other websites that are similar to yours, you gain access to their existing audience. This allows you to connect with new readers and drive traffic back to your website. Always try to include a link back to your site in your author bio or article content when guest posting.

8. Create a Consistent Email Marketing Strategy

When you publish a new blog, one of the most effective ways to ensure readers find their way to your website is to use the last item on the list of blog promotion examples. It is accomplished through email marketing. Building an email list is the first step in this process. You should always try to persuade your current audience to sign up for your brand’s updates. Once you have an email list, send out regular emails to your subscribers and notify them whenever you publish a new post.

Subscribe to our Newsletter

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Share this post with your friends